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This is our story.

Co-Founders Kayla Croft and Flip Croft-Caderao

We’re a Family-Owned Social Enterprise

Kayla and Flip have been best friends since 2006 and became family when Flip married Kayla’s sister in 2010. They have created lasting memories throughout the years, from yo-yoing in parades in Ireland to jumping off of cliffs into the ocean in Hawaii. The two have grown together in their friendship and in that amount of time, Kayla and Flip realized that they not only share a passion for cannabis products, but they also share a passion for serving the marginalized members of our society. 

Goodekind organically grew out of these shared passions. Kayla and Flip began scouring hemp farms across the country with the mission of finding high-quality and organic hemp products. They were eager to make the type of products that they would use themselves and proudly give to their families.

In addition to being committed to sourcing high-quality products, they also made the commitment to donate an eighth of all profits to human rights organizations serving the U.S. In their first year, Goodekind is partnering with the non-profit DIGDEEP to bring running water to communities in the Navajo Nation and Appalachia that live in water poverty.

As a minority- and woman-owned business, Goodekind strives to source from minority- and women-owned farms and manufacturing facilities. Kayla and Flip believe supporting historically marginalized business owners is an important step in establishing social equity within the industry, and their goal is to be 100% sourced from minority- and women-owned businesses by 2022.